When the product encounters feelings of blessing, how much sense does the hammer have?

Yesterday, the Hammer officially released in Beijing the Hammer Smartisan T2, which was hammered by Hammer Powder, Luo Powder and non-fans. From the point of view of the fans' expectations, this conference is undoubtedly an account of feedback from Lao Luo to users. However, the understanding of non-fans is undoubtedly a more controversial topic.

After the press conference was over yesterday, the author was ready to talk about this "Crosstalk Performance Conference," but considering the unobjectivity brought about by emotional writing, the author waited till the mood was calm today before he started writing. For the entire press conference and some product-based innovations, I feel there is something I want to say.

Hao has no doubt that Luo Yonghao's each press conference can always be more focused than other vendors. This does not require the media or the media to do the dissemination. As mentioned above, there is a topic. The degree of dissemination will inevitably depend on the controversy and the key points, and Lao Luo and the hammer T2 are undoubtedly the root cause of this topic. At the end of the day, a person who speaks crosstalk and paranoia still cannot be accepted by users as a big company for a tech company, not to mention the controversial hammer Smartisan T2.

Before the press conference started, everyone had nothing new about the appearance of the hammer T2. In contrast, the real shots exposed by the Weibo users were more valuable. Of course, referring to the same is not the machine itself, but the exposure of microblogging fans were the first to be attacked, and then the account was completely banned, everything seems to be so paranoid and full of feelings. However, the interesting thing is that the next day, some users expressed that they accidentally found a hammer T2 when they were drinking coffee. Afterwards, more photos were exposed again. In my opinion, it is more likely than the author to take advantage of T2. The possibility of buying money for a T2 is still low. It is nothing more than a grievous play of breaking the jar.

In this conference, the hammer Smartisan T2 still retains many of the original paranoid colors, such as buttons on both sides, the bottom of the physical buttons, but still worthy of recognition in terms of innovation, such as the combination of power and HOME key , 2.5d screen application and details are more complete, but after certain features are blessed on the feelings, but also had to make people feel powerless.

1, metal in the frame VS iPhone

Why is this a blessed product design? First of all, as far as Lao Luo is concerned, perhaps the perfect frame of an overall framework, without any openings, is the real perfect feeling, but when a person who claims to have feelings of infinity enlarges this paranoia infinitely, then no doubt he will have all of them. People are fools. It is undeniable that the hammer team's copywriting and PPT capabilities are unrivalled. He can ignite all the quiet cells in your body and let you sincerely say that Longge really cow! But this still can't be used as an ability to mock the opponent and find a few dead people to do dead and non-dialogue dialogue. The reason why the iPhone and other manufacturers break in the metal frame is entirely because they use the metal body technology, only in the middle frame. Keep the antenna to make the signal more perfect. Therefore, when a machine fully using plastics technology uses a metal middle frame, it does not have a great impact on the signal. Why is it that a single amplification is a perfect, uninterrupted frame? Intentional move? Yeah, maybe you guys think that what the user knows is good.

2. Perfect design integrated into one!

This can also be said to be a derivative of the above box, in order to open the hole, using a new design, the SIM card and button design are combined into one, this looks undoubtedly a very good innovation, but there are many users It is pointed out that this is actually a comedian!

The design process was previously used by MOTO in several models, compared to the previous feelings of the word Motorola, the feeling of the hammer now seems to pay tribute. As far as the author is personally concerned, I do not object to hammering this way, but what I want to say is that you can infinitely increase your feelings of magnanimity when you are more clever than other friends, but when you do, you can only boast about it. Can't tell why. You are paranoid, but you are weak.

3, people-oriented real feelings!

Having said this, I must mention yesterday's emotionalization, and this is also the root of the author's emotionality. When the author sees people full of Weibo and WeChat circle of friends, they will assist this function remotely and add to the feelings. After the halo, the author began to be unable to do something. This is something that other manufacturers have already been rotten, remote assistance from Meizu, Huawei's affectionate care, Xiaomi's screen sharing, and one-plus remote assistance. These are all complete. The same thing.

There is a reminder of the good intentions of hammer powder to the author: "FXXX, we did not say that he is the first ah." There are also hammer powder said: "Your line you ah."

Before actually writing this manuscript, there were as many as ten reasons I wanted to refute but I wrote it and I didn't want to go on, or I didn't understand why I wrote this article. The writer sometimes admires this kind of sentiment, which, in the author's opinion, is completely incomprehensible. Well, after returning to the essence of the product, there is no doubt that this is an outdated flagship that can only sell for a thousand dollars. There is no fast charge, no fingerprint, no phase focus, no metal body, and so on. However, if the feeling of blessing is increased, the selling price of 2,499 yuan is not so expensive. From yesterday evening, there were disputes between fans and non-fans about the selling price. It was undoubtedly the OPPO and VIVO's obviously pit father machines. Dare to sell 2000+, 3000+, why can't we sell 2499? In fact, is this important? After thinking about it carefully, this may be the power of faith. Like factory workers and factory sisters who believe in OPPO and VIVO, you are paranoid and love Luo Lao. You go further and further away under the light of your feelings, throwing away the nature of products and your sense of consumption. In addition, other may not be important!